Marketing Assistant
Moon Hill Brewing Company
May 2022 ~ May 2023
As the Marketing Specialist, I managed a range of tasks including planning and creating social media posts, designing graphics, organizing and preparing for special events, photographing products, updating the website with daily specials, and sending promotional emails through Constant Contact, among other responsibilities.
Social Media Examples
TikTok & Reels
Event Coordination
I thrived on coordinating events with venues and liquor stores for beer tastings. I collaborated closely with brewers to secure the perfect selection of libations and worked with the Front of House Manager to ensure we had the right staff in place. From packing swag and essential items to setting up tables at the venue, I was hands-on at every stage, pouring beer and capturing dynamic social content throughout the events.
Promotional Deals
I developed promotional ideas to attract guests and boost online visibility. This involved coordinating with my team on scheduling, pricing, and tracking sales to evaluate their effectiveness.
Photography
Through my experience, I discovered a passion for photography and
its creative expression.
Customer Feedback Survey
A key aspect of my role was to understand the customer experience. I established a direct line of communication by creating a Google Form with specific questions about their visit, accessible via a QR code on the Guest Checks. I reviewed the surveys weekly and shared insights with my team to enhance our service.